LON DAVIS
CREATIVE DIRECTOR/ART
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About

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email: londavis1@mac.com

Summary: creative director with experience in large and small agencies, in-house consulting, and startup brand development.

Brand category experience: apparel, automotive, consumer goods, entertainment, health, golf and surf.

Skills: brand building, creative development, and 360 implementation of creative concepts.

ideaology advertising Creative Director 2020-

Innocean USA Creative Director/Art 2013-2019

Lead and mentored creative teams on the $250 million Hyundai retail business. Strengthened relationships between agency and dealers.

Innocean USA Associate Creative Director/ Art 2009-2013

Lead and mentored creative team in individual Hyundai retail markets. Established new relationships between agency and dealers. Implemented creative strategies based on market needs.

Previous Agencies: Chiat / Dailey / Dentsu / DDB / Della Femina / Deutsch / FCB / Grey / Hill, Holliday / Ketchum / McCann / Ogilvy

Clients: ABC, Acura, Armor All, California Cheese, Canon Printers, Carnation, CNN, DirecTV, Disney, Fox, Gallo, Huntington Beach, Honda, Hyundai, Infiniti, Isuzu, KCET, Lockheed, Lynx Golf, Magic Mountain, Mattel, Mazda, Microsoft, Mitsubishi, Nestle, Nissan, Pickup Stix, Reynolds Metals, Saturn, World Cup USA

Planet Golf Co-founder, Creative Director 1992-2001

Developed brand voice and original positioning through innovative product design, and music + entertainment promotions. Created category-breaking advertising; designed trade show booths and retail displays. Managed licensing contracts and supervised intellectual property enforcement. Created first golf website, planetgolf.com.

Education: VCU B.F.A., Communication Arts and Design | UCLA Extension Art Direction for Film | USC Extension 4A’s Advertising Program

References Available Upon Request with $2 processing fee.